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& nbsp; [Chinese shoes Network - Brand Dynamics] on Nike to catch this thing, Dema (Under Armour) never leave spare capacity. Now, it also put the family moved to Nike's backyard. According to reports, the US's second-largest sports brand Under Armour bought a building in Portland, it plans to set up a second company is headquartered in Portland. And this city is located in the western United States, is just the location of the headquarters of Nike and Adidas North American headquarters. The news was released, it quickly got Dema officially confirmed. "Dema Company will continue its pace of global expansion, we are pleased to be able to stay in the Portl Cheap air jordan 12 for sale online free shipping and Trail, which is the brand of a major strategic plan." Dema said in a public statement. It is reported that, Dema bought the building located in downtown Portland, after the United States YMCA fitness center. The building covers an area of ??approximately 70,000 square feet (about 6503 square meters), which includes a swimming pool, basketball courts and other sports facilities complete. Although it located in the city center, but this low-rise buildings by the local city park surrounded by very beautiful surroundings. Dema this purpose spent a total $ 10 million (about 61.935 million yuan). The reason Dema fancy quiet surroundings, because coming her cheap jordans for sale e is that it's mostly office designer footwear innovation, the company that such an environment more conducive to their creative design. "Portland headquarters will be fully responsible for the brand's footwear business, first settled in Portland, employs approximately 50 people, of which the main footwear designer." Dema company said in a statement. Prior to this, Dema tights and other clothing products are known, but the brand's footwear business is also growing rapidly. 2014 fiscal year, Dema sports shoes sales $ 431 million (about 2.369 billion yuan), an increase of 44%. Currently, income footwear products accounted for about 14% of the company's total Cheap air jordans for sale revenue, this figure continues to grow. Still, Dema footwear performance is still far behind Nike. 2014 fiscal year, Nike's total revenue of $ 27.8 billion (US $ 172.165 billion yuan), where footwear revenues accounted for 58% of total revenue. Therefore, Dema the footwear business to move Nike's doorstep, one of the objectives must be to seize each other's resources. Not long ago, Nike's product development director Allan Schrock was Dema's fold, became the first settled in Portland, where a new headquarters. However, this obviously does not meet Dema ambitions. According to local media, "The Oregonian newspaper," he said, after Dema stationed in Portl cheap jordans for sale mens and, intends to continue to snatch some of the footwear designer from Nike and Adidas in the hands, in order to expand its sports shoes production team. "Dema footwear is rapidly building our team, in 2014 our footwear market share rising, then, Dema will accelerate innovation and basketball shoes, running shoes and other footwear products." An Dema CEO Kevin? Planck said in a recent investor conference call. In addition, Dema also plans to put a small amount of non-footwear business in Portland. They first made or hand dug from Nike - Nike's former head of investor relations Rick Anguilla, Dema has recently been hired as a strategic adviser. Speculation cheap jordans online , Rick Anguilla will be in Portland to help promote its women's clothing products to shake the female market position in Nike. Following the Nike and Adidas, the nation's second Dema also stationed in Portland, which means that the most influential global sports brands are brought together to this among American cities. Of course, as "the world's sports industry capital", Portland has long been known. In addition to Nike and other big brands, the city also has excellent Columbia Sportswear Company and other companies more than two thousand sports fields, including overseas Chinese sports brand Li Ning footwear product development center. This American ci Cheap air jordan 12 ovo ty sporting goods industry is so advanced, first from Portland's passion for sports. Secondly, the most important factor driving industry that Portland has a world's best colleges and universities in the field of sporting goods design - University of Oregon, Portland State University and Portland School of footwear design. Abundant talent pool, making Portland to remain strong in the sporting goods industry. Therefore, after Dema announced that settled, the Portland Development Commission Executive Director Patrick Quinton said: "Dema company's expansion needs talent, and the world's top athletic shoe design talent in Portland. "In addition, Portland Mayor Retro jordans for sale Charlie Hales also praised Dema's decision, he said, this is an exciting news. it can be expected, as the sporting goods industry, "Silicon Valley", Portland must be able to bring a lot of power and energy for the Dema. This ambitious young brand, is likely to cause great trouble in Portland to major brands. However, this does not mean that Dema will complete the relocation of the headquarters to Portland. Dema CEO Kevin? Planck recently said they would not leave his home in Baltimore, and will soon buy a new office building in this coastal city, the scale of development in order to meet their expanding needs. Dema certainly will not forget the help it cheap foamposites started Baltimore. 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